Terms & Conditions

1. Introduction

These Terms and Conditions (“Terms”) govern the access to and use of the services offered by Playmaker Flow (“we”, “us”, “our”), a football intelligence company that provides analytical software, data-driven reports, and dedicated analyst services to professional football organisations.

By subscribing to any of our services, accessing our platform, or entering into a service agreement with us, you (“the Client”, “you”, “your”) agree to be bound by these Terms in full. If you are entering into these Terms on behalf of a football club, federation, organisation, or company, you confirm that you have the authority to bind that entity.

Please read these Terms carefully before subscribing. If you do not agree with any part of them, you must not use our services.

2. Definitions

• Platform means the Playmaker Flow web application, accessible at apps.playmakerflow.com, through which subscribers access analytical tools and reports.
• Platform Licence means a subscription granting access to the Platform and associated report delivery for a defined analytical scope.
• Report means a structured analytical document produced by Playmaker Flow and delivered digitally to the Client.
• Subscription means a recurring annual engagement for a Platform Licence or the Analyst-Led Intelligence Service.
• Analyst-Led Intelligence Service means a separate, bespoke annual service in which a dedicated Playmaker Flow analyst is embedded into the Client's football operations to provide direct analytical support.
• Client Data means any data, including match event data and performance data, that the Client provides to Playmaker Flow in connection with the Analyst-Led Intelligence Service.
• Proprietary Methodology means the analytical frameworks, network models, scoring systems, and intellectual processes developed by Playmaker Flow and used to produce all outputs under these Terms.
• Effective Date means the date on which a subscription or service agreement is activated following payment or written confirmation.

3. Our Services

Playmaker Flow offers the following distinct services. Each is governed by these Terms unless a separate written agreement expressly overrides specific clauses.

3.1 Platform Licences (SaaS Subscriptions)

Platform Licences grant the Client access to the Playmaker Flow platform and regular delivery of analytical reports within a defined scope. Three licence types are available:

Match Intelligence Licence
Scope covers post-match review, opposition analysis, and opposition pressing plans. Reports are delivered weekly (one report per scope area per week).

Game Plan Intelligence Licence
Scope covers game plan analysis, structural fragilities, training needs identification, and player connections and adaptation analysis. Reports are delivered monthly (one report per scope area per month).

Recruitment Intelligence Licence
Scope covers recruitment needs analysis, player profiling, and transfer target fit simulation. Includes delivery of up to five transfer fit reports per week.

Each licence is independent. Clients may subscribe to one or more licences simultaneously. Subscribing to multiple licences does not create a bundled discount unless expressly agreed in writing.

3.2 Analyst-Led Intelligence Service

The Analyst-Led Intelligence Service is a dedicated analyst partnership, independent from Platform Licences. It does not require the Client to hold any Platform Licence and has no prerequisites.

Under this service, a dedicated Playmaker Flow analyst is embedded into the Client's football operations, providing bespoke analytical support across match intelligence, game plan intelligence, and recruitment and scouting intelligence, according to the Client's evolving priorities throughout the season.

This service is built on Playmaker Flow's proprietary methodology. All outputs and recommendations are the product of original analytical work by our team.

The Analyst-Led Intelligence Service is priced separately from Platform Licences. The scope, terms, and pricing of this service are agreed individually with each Client and formalised in a separate service agreement prior to activation.

4. Data Handling in the Analyst-Led Intelligence Service

4.1 Use of Client Data

If preferred by the Client, the Analyst-Led Intelligence Service may involve the Client sharing tracking, performance, and/or match event data that the Client has collected on its own and/or obtained through its own data supply agreements with third-party data providers.

In this situation, the Client is solely responsible for ensuring it holds the necessary rights to share and use such data with a third party (Playmaker Flow).

4.2 Client Confirmation of Data Rights

When the Client chooses to use their data (see 4.1), before work begins under the Analyst-Led Intelligence Service, the Client must confirm in writing that:

(a) its data supply agreement with the relevant data provider expressly permits the engagement of external analysts, third-party contractors, or service providers to access, process, and transform the data; and

(b) there are no restrictions in that agreement that would be breached by sharing the data with Playmaker Flow for the purposes of delivering analytical intelligence.

This confirmation is a condition of activation of the Analyst-Led Intelligence Service. Playmaker Flow will not begin work until this confirmation has been received. The Client bears full responsibility for any breach of its data supply agreements arising from the sharing of data with Playmaker Flow, and Playmaker Flow accepts no liability in this regard.

4.3 How We Handle Client Data

Playmaker Flow will:

• Use Client Data solely for the purpose of delivering the agreed analytical service to that Client.
• Not share, sell, or transfer Client Data to any third party.
• Not use Client Data to train models, build benchmarks, or inform outputs delivered to any other client.
• Store Client Data securely and delete it upon termination of the service, unless the Client requests otherwise in writing.

4.4 Platform Usage Data and Privacy

The Platform collects limited usage data for internal operational purposes. Specifically, Playmaker Flow's administrative interface records which platform sections and features individual users access, and the frequency of such access. This information is used solely by Playmaker Flow's team to monitor platform performance and improve service delivery.

Playmaker Flow does not collect, access, or store any data files, analytical inputs, or outputs that Client users upload or generate during their platform sessions. Any data uploaded to the Platform for the purpose of analysis is processed in memory during the active session only. Once the user's session ends or the browser tab is closed, that data is permanently discarded from our infrastructure and is not retained in any form.

Playmaker Flow processes all personal data it holds in accordance with applicable data protection legislation, including Regulation (EU) 2016/679 (GDPR). The Client's own data providers remain solely responsible for compliance obligations relating to any personal data of players or third parties contained within datasets shared with Playmaker Flow. For any questions regarding data rights or the handling of personal data, please contact us at mail@playmakerflow.com.

5. Subscription, Payment, and Renewal

5.1 Pricing

Platform Licence and Analyst-Led Intelligence Service pricing are agreed individually with each Client and confirmed in the applicable service agreement. All prices are exclusive of applicable taxes unless otherwise stated.

5.2 Billing Cycle

Subscriptions are billed annually and may be separated into two payments: one at the start and one at the end of the contract. In any case, the first payment is due on or before the Effective Date. Any subsequent payment is due at the end of the contract period.

5.3 Payment Method

Payment instructions will be provided upon subscription confirmation. Playmaker Flow reserves the right to suspend access to the Platform and/or pause report delivery and Analyst-Led Intelligence Service if payment is not received within ten (10) consecutive days of the due date.

5.4 Renewal

Subscriptions renew automatically on an annual basis unless the Client provides written notice of cancellation at least fifteen (15) days before the next renewal date. Renewal at revised pricing (if any) will be communicated to the Client at least thirty (30) days in advance.

5.5 No Refunds

Given the analytical and bespoke nature of our services, payments are non-refundable once a billing period has begun. If a Client cancels mid-term, access and delivery continue until the end of the current annual billing period unless otherwise requested by the Client.

6. Delivery of Reports and Services

6.1 Report Delivery

Reports are delivered digitally to the contact details provided by the Client. Delivery timelines are as specified in Section 3.1. Playmaker Flow will make reasonable efforts to meet these timelines but does not guarantee delivery on specific days within the stated cadence.

6.2 Scope of Reports

Reports are produced within the agreed scope of the relevant licence. Requests for analysis outside that scope will be quoted separately.

6.3 Analyst-Led Service Sessions

Sessions and deliverables under the Analyst-Led Intelligence Service will be scheduled at mutually agreed times. If the Client cancels a scheduled session with less than 24 hours' notice, that session is forfeited for that period. Playmaker Flow will make reasonable efforts to reschedule where prior notice is given.

6.4 Force Majeure

Playmaker Flow is not liable for delays or failure to deliver caused by circumstances beyond our reasonable control, including but not limited to data provider outages, platform infrastructure failures, or events of force majeure.

6.5 Service Level Commitment

Playmaker Flow will use reasonable endeavours to ensure the Platform remains accessible during normal business hours. In respect of reported platform issues or service requests, Playmaker Flow aims to provide an initial response and, where applicable, a resolution within five (5) working days of receipt, calculated according to the Portuguese public holiday calendar. This commitment does not apply to outages or delays caused by circumstances described in Section 6.4 (Force Majeure) or by maintenance communicated to the Client in advance.

7. Intellectual Property

7.1 Playmaker Flow's Intellectual Property

All analytical frameworks, models, scoring systems, visualisation methods, and the Proprietary Methodology underlying any output delivered to the Client are and remain the exclusive intellectual property of Playmaker Flow. Nothing in these Terms transfers ownership of that methodology to the Client.

7.2 Reports and Outputs

Upon full payment, the Client receives a non-exclusive, non-transferable licence to use the reports and analytical outputs delivered to them for their own internal football operations. Reports may not be resold, published, distributed to third parties, or used to train or inform any external or internal product or service — including large language models (LLMs), artificial intelligence systems, machine learning tools, chatbots, or any automated data processing systems — without prior written consent from Playmaker Flow.

7.3 Client Data

All Client Data shared under the Analyst-Led Intelligence Service remains the property of the Client. Playmaker Flow claims no ownership over it.

8. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information received from the other in connection with these services. This obligation survives termination of the agreement. Neither party will disclose the other's confidential information to third parties without prior written consent, except where required by law.

Playmaker Flow will not identify the Client publicly as a subscriber or partner without express written permission.

9. Acceptable Use

The Client agrees not to:

• Share login credentials or platform access with individuals outside the subscribing organisation.
• Attempt to reverse-engineer, copy, or replicate Playmaker Flow's analytical methodology or platform functionality.
• Use outputs from the Platform or reports to build competing analytical products or services (external or internal).
• Provide false information in connection with a subscription or data rights confirmation.

10. Limitation of Liability

10.1 Nature of Analytical Outputs

Playmaker Flow's reports and platform outputs are analytical tools intended to inform decision-making. They are not guarantees of sporting performance, transfer outcomes, or tactical success. All decisions made on the basis of our outputs remain the sole responsibility of the Client.

10.2 Liability Cap

To the fullest extent permitted by applicable law, Playmaker Flow's total liability to the Client under or in connection with these Terms shall not exceed the total fees paid by the Client in the six months immediately preceding the event giving rise to the claim.

10.3 Exclusions

Playmaker Flow is not liable for any indirect, consequential, or reputational losses, including loss of sporting results, loss of transfer value, or decisions made by third parties based on outputs shared by the Client.

10.4 Service Standard

Playmaker Flow warrants that the services provided under these Terms will be performed with reasonable skill and care, consistent with good industry practice. This warranty does not extend beyond the scope of services expressly described in these Terms and does not affect the liability limitations set out in Sections 10.1 to 10.3.

11. Termination

11.1 Cancellation by Client

The Client may cancel a Platform Licence subscription by providing written notice at least fifteen (15) days before the next renewal date. The subscription will remain active until the end of the current billing period.

The Analyst-Led Intelligence Service runs for the full annual subscription period. The Client may cancel by providing written notice at least thirty (30) days before the next renewal date. Early termination does not entitle the Client to a refund of fees already paid.

11.2 Termination by Playmaker Flow

We reserve the right to terminate a subscription or service agreement with immediate effect if:

• The Client fails to make payment within ten (10) days of the due date after a payment reminder has been issued.
• The Client breaches any material provision of these Terms and fails to remedy the breach within fourteen (14) consecutive days of written notice.
• Continuing the agreement would, in our reasonable judgement, expose Playmaker Flow to material legal or regulatory risk.

11.3 Effect of Termination

Upon termination, the Client's access to the Platform, report delivery, and Analyst-Led Intelligence Service will cease. Confidentiality and intellectual property obligations survive termination. Client Data held by Playmaker Flow will be deleted within thirty (30) days of termination unless the Client requests otherwise in writing.

12. Changes to These Terms

Playmaker Flow may update these Terms from time to time. We will notify active subscribers of material changes by email at least thirty (30) days before they take effect. Continued use of the Platform or services after that date constitutes acceptance of the updated Terms. If you do not accept the changes, you may cancel your subscription before the updated Terms take effect.

13. Governing Law and Disputes

These Terms are governed by the laws of Portugal. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Portugal, without prejudice to any mandatory consumer or B2B protections applicable under European Union law.

14. General Provisions

14.1 Severability

If any provision of these Terms is found to be unlawful, void, or unenforceable by a court of competent jurisdiction, that provision shall be deemed severable from the remaining provisions and shall not affect their validity or enforceability, which shall continue in full force and effect.

14.2 Entire Agreement

These Terms, together with any applicable service agreement entered into between the parties, constitute the entire agreement between the parties with respect to the subject matter herein and supersede all prior representations, negotiations, understandings, and agreements, whether written or oral, relating to that subject matter.

14.3 No Waiver

No failure or delay by either party in exercising any right or remedy under these Terms shall operate as a waiver of that right or remedy. A single or partial exercise of any right or remedy does not preclude any further or other exercise of that right or remedy or the exercise of any other right or remedy.

15. Contact

For questions about these Terms, subscription enquiries, or service-related matters, please contact us at:

Playmaker Flow
mail@playmakerflow.com
playmakerflow.com